Improving Gaming Analytics and identifying metrics to improve revenue

What did we do?

We have worked with a Cooking niche Gaming Company. We helped them increase their game economy both in terms of cash flow and increasing users on the platform. So,we did a deep dive analysis on different stages of the game, identified issues and problems being faced due to which users were abandoning the game, helped them increase the retention rate, proposed ideas where to initiate a new feature within the game for in-app purchases, helped identified the scammers and hackers and automated the process to ban them. Also, By comparing the session start dates for a particular user and identifying the user that logged in both days, we can calculate the percentage of users on the next day and previous day to calculate retention.

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